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"...public opinion deserves to be respected as well as despised" G.W.F. Hegel, 'Philosophy of Right'

its not fair but.... « Previous | |Next »
November 29, 2003

There are some good insights from Matt Price writing in today's Australian

"In modern politics, the alternative prime minister must be comfortable and competent tackling and exploiting the electronic media. Yet Crean proved hopeless on television; more wooden than Pinocchio, delivering carefully scripted lines like a reluctant B-grade actor.

On radio, his grating voice was poison. By the end, talkback producers were loathe to invite Crean on air for fear of sparking an exodus of listeners to rival stations. At breakfast time, when the radio audience is at its peak, Crean's often carping, always strident tones threatened to curdle the kiddies' orange juice."

That shows the importance of the media in politics. Crean was filtered out no matter how hard he worked. Filtered out despite the tensions within the Coaliton, the failure of the Howard's Bali/terrorist hand to resonate in the electorate (he was resoundingly booed at the Rugby World Cup for playing it) and the low primary vote for the Coalition.

Crean could not cut through the media filter. He could not manage the public persona so that citizens did not turn off when he spoke to them about the issues that mattered to them. Consequently, his policy pronouncements had little impact and the ALP was seen to be poor on the vision thing. It was unclear what the ALP as a social democratic party stood for.

| Posted by Gary Sauer-Thompson at 10:36 AM | | Comments (0)