May 19, 2004
tourism: Brand Australia
Brett Whiteley was a much loved painter of Sydney in the 1970s.
Brett Whiteley, The Balcony 2, 1975
Now his work is being used to redefine, and sell Australia's international image for the international tourist market. Brand Australia is no longer people in shorts standing around the shrimp on the barbie with a glass in their hand.
The object is still the same. Selling Australia as a holiday destinaton.
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