Junk for Code

Selling biotech

Patricia Piccone says that according to any of the reputable biotechnology companies:

"...selling medicine is like selling anything else. Therefore I decided that LUMP must have a spokesperson to sell it. That person doesn't really need to have anything to do with the product or any real expertise, they just have to be famous. To this end, I contacted Sophie Lee‚ AustralianTV personality ‚ who agreed to endorse LUMP in a series of images titled 'Your Time Starts Now'."

Patricia Piccinni, Felicity, Your Time Starts Now, 1996

Patricia says that this series:

"presents Sophie and LUMP together, the absolute epitome nurturing care. There is a bond between mother and child that is deeper than the emulsion on the photograph. The LUMP is not real and neither is the woman; she is Sophie Lee the personality not Sophie Lee the person. Her fame‚ her celebrity‚ is as artificially constructed as the LUMP, and her image‚ made up, photographed, retouched, enhanced‚ as plastic."

Posted by Gary Sauer-Thompson at June 16, 2004 10:04 PM | TrackBack