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February 06, 2004
We live in a culture of media spin by the media companies (Packer, Murdoch and Fairfax) as well as a culture of political spin. Liberal democracy is a world of public relations as well as media wars.
Larry Sabato, an American political scientist, devised an evolutionary account of US journalism to describe what happened to US journalism before and after Watergate. His account is a three stage process of the meda: from being a lapdog (1941-66) to a watchdog (1966-84) to an attack-dog (1984 onwards).
Can we apply this account to Australian journalism? I'm not sure as I do not enough about the history of the Australian media. What I can do is give current examples of the different kinds of journalism.
This is the attack dog. More here.
A lap dog.
A watch dog
Each reader would have their own examples of the media's relationship to political power in our liberal democracy.
My own sympathies lie with the media as a watchdog since this connects with the role of citizenship in a democracy. I recognize that most of the media in Australia does not play this role anymore. Hence the narratives about the decline of traditional journalism the decline of the public sphere and the hollowing of citizenship.
The media are more concerned with their own power than truth these days with most commentators thinking of the media in market terms: the media are commerical enterprises and readers are consumers. Deliberative democracy is an alien concept for many.
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You can understand the shock jocks getting caught up in cash for comments, but innuendo about innocuos commentators like Leon Byner makes you think.