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about the media « Previous | |Next »
December 18, 2005

A nice comment on the media:

Mike Thompson

Newspapers are faced with the loss of circulation. Is that the reason for the journalism jobs going at Fairfax?

When will that loss of circulation be coupled with declining advertising revenue.The latter wil have to come, given given the ineffectiveness of newspaper advertising to tap into the heavy spending younger people market. Are not these people living more of their lives online accessing their music, video and online conversation?

Whereas I have made the transition into the digital world the young have grown up with it. So the journalism that relies on a one-way pipeline from newsroom to the public must look rather strange.

I cannot see a return to a more 'traditional' form of journalism" being the answer to the problems besetting Fairfax.

| Posted by Gary Sauer-Thompson at 9:32 PM | | Comments (0)