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"...public opinion deserves to be respected as well as despised" G.W.F. Hegel, 'Philosophy of Right'

media changes « Previous | |Next »
December 8, 2006

It is well known that, for all the rhetoric of market solutions, the Australian media market is a protected cartel where existing players profits are buttressed through government regulation.

MediaA.jpg
Allan Moir

Emma Dawson & Miriam Lyons argue in New Matilda that this protected cartel:

is a particularly pressing problem in the ‘new media age’, when traditional news sources, such as newspapers and television, are being supplanted by new media technologies. While, at present, the majority of the news and journalism we consume still comes from the daily paper or the nightly news, the future is digital, and the community is beginning to move decisively in that direction (despite government coddling of free to air TV). Australians are increasingly getting their news and information online or on-demand: the audience that turned the television on at the end of the working day and rarely touched the dial before bed time is largely gone.

The old ‘static’ audience of yesterday is rapidly being replaced by troops of highly mobile, technologically savvy consumers, whose loyalty is to themselves and their own tastes, rather than to any monolithic media ‘voice’. As such, they cannot be relied upon to provide the kind of mass audiences that have driven commercial media for more than 50 years.

So why protect the old media?

| Posted by Gary Sauer-Thompson at 7:04 PM | | Comments (2)
Comments

Comments

So why protect the old media?

I agree. new media has to compete in the ultimate of commodification, be nice to see old media have to do the same.

Cam
Crikey says:

Australia's quality newspapers are not getting any better and are probably getting worse. For that reason, there is no Crikey Newspaper of the Year award for 2006. Last year's winner, The Australian, came close to taking the award again, and in our view The Sydney Morning Herald on its good days is still a perfectly decent newspaper. But there it ends. The Age is no longer in the A league, The Financial Review is solid but largely uninspiring and that's where quality journalism ends and editorial wallpaper takes over. As they continue to struggle for relevance, Australia's broadsheet newspapers seem to be consciously setting out to attract readers of any kind, a process which often creates a kind of schizophrenic personality in which the serious and the utterly trivial coexist clumsily under one masthead. Because most newspapers today are led by marketing rather than purely editorial considerations, it is hard to find real convictions or consistency -