June 23, 2008
Somebody appears to be missing their teddy.
Let's see if we can get through this without any direct links. As commenter Gandhi quite rightly points out on this thread at Possum's (new and excellent) Box, links direct traffic and you don't want to encourage them, although advertisers are increasingly demanding click through evidence to justify their outlay these days, which could change everything. The fortnightly ritual rush to Dennis Shanahan's "analysis" of Newspoll may not be generating the kind of ad revenue it used to. Even advertisers are capable of rational thought, after a fashion. Anyhoo, back on topic..
Trevor Cook has done a pretty good job of rounding up links to The Australian's and hangers on intrepid efforts at upholding their place in the Habermasian public sphere over the weekend, where various "journalists" did their level best to level the most popular Prime Minister since Bob Hawke. Only time will tell if the attempted re-labelling of 'Chaotic Kevin' will catch on, but I wouldn't go to the expense of printing up bumper stickers and t-shirts just yet.
Apparently the first Prime Minister with whom we are on a first name basis, Kevin, is a control freak who runs a sloppy ship and isn't as nice as he should be to the Canberra press gallery. Why ever not? After all, they're so impartial.
Tim Dunlop seems undecided over whether it's a good thing to have a hostile gallery, or whether they're just readjusting after 12 years of drip feed, but does point out following Rod Cameron, that the public seems to be capable of independent thought on matters Ruddian. Be mindful of the fact that The Australian is a broadsheet, which limits its audience, and that it has a specific political bent, which further limits its audience, and that it's a newspaper, which also limits its audience. Half of those who buy it do so because they enjoy thinking it's crap.
This assault was quickly followed by a Burchillian outburst over the lamentable state of the blogosphere, which is exactly the sort of thing you'd do if your purpose was to get up the noses of bloggers. Kim quite rightly wonders whether trolling has made its way into the MSM toolkit. Why else would Planet Janet publish yet another diatribe against "balanced" reporting unless it's the ABC? [Find that one yourself if you're so inclined, or just take my word for it].
At the approach of the online age, is trolling and being stupendously outrageous the best they can do in the race to attract eyeballs? Is that truly the extent of the capabilities of our revered institutions of democracy?
Seemingly unrelated, Laurel Papworth notes the latest in an unhealthy trend among the attention seeking toward gaining bloggers' focus through means that totally misunderstand blogging culture. The assumptions here, that women who blog are women after all, and will therefore find the opportunity to discuss menstrual matters, vacuum cleaner bags and cosmetics irresistable regardless of the nature of the forum, resemble The Australian's sad attempts at gaining attention and shaping discourse.
The world is changing, and the new one doesn't work the same way the old one used to. The old assumptions, that a passive audience sat around consuming whatever was fed to them and buying whatever was advertised in the process, doesn't cut it any more.
The dot.com bubble burst ages ago. Why are they all, moguls and advertisers alike, still working with the 1990's model where publicity meant influence? Surely if that was the case Corey whatever his name is and Schapelle Corby would be running the country by now.
|
The problem I have with this Lyn, and with the posts on LP and Blogocracy and RTS (by others) and on 1000 other blogs for all I know, is that so many bloggers are still letting the MSM take the lead.
Every post that reacts to something written by Shanahan or Sheridan or any of the rest of that stale crew simply validates their standing as the pre-eminent authorities. Sure most of the posts are along the lines of "Come here and look at what x has written now, gosh s/he's a fool" but it's all very reactive. When bloggers simply ignore the MSM pundits for the pompous airheads they are, the blogosphere will become a venue for truly independent political discussion. Which of course scares the MSM witless.