August 3, 2008
I see that Starbucks, the global American coffee giant, has decided mostly pull out of Australia —it plans to close 61 of its 84 stores. In Melbourne, just five of the 16 stores are tipped to remain. Good riddance--they make really bad coffee: it is weak, poorly made and overly reliant on syrups. Who cares for the comfy chairs, bland music and suburban atmosphere when the coffee tastes like sludge.
Starbucks, maybe an icon of globalization, but it is the downside of globalization in that it failed to adjust to the local culture of European style coffee houses with good coffee. It just dumped what worked in America into Australia. and so failed to adjust to the local Australian culture of European style coffee houses with good coffee. They took the ideas from Italian cafes and implemented them in America. But, as we already had Italian style cafes in Australia, Starbucks offered little in the way of innovation.
Oh, they did have free wireless hotspots (run by Telstra), but that made little difference in Adelaide, which, unlike other capital cities, has a large number of free hotspots in the CBD coffee shops.
|
Gary,
Those that lost their jobs may not agree with you.
The company blamed poor real estate choices which translates to the high rents cant be absorbed by the the business. More will follow. Its jump or get pushed time.