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January 10, 2009
Although I live in Adelaide I am not that connected with the regional digital social media My excuse is that, despite the existence of an free wireless hotspots that is much more extensive than other capitol cities, the creative industries do not appear to have a very strong presence in Adelaide.
In this one newspaper town--its tabloid infotainment the digital mediascape is rather sparse and political blogging is rather light. The creative industries are seen as not a real industry sector as they produce only ephemera and rhetoric unlike the agriculture, biotech and educational industries. They are understood in terms of their non-market value, and market failure in the provision of public goods by economists.
So it is interesting to see the public relations/ webdesigner /marketing crowd moving online----eg., Simon Small commenting on the digital mediascape in Australia Maybe they were always online and I never knew? My assumption was that they were resistant to the evolution of the media space into the digital and social media world.
When online they have a different perspective to that deliberative democracy and creative culture, since the produsers work in the digital public sphere with their keen eye centred on both branding -- eg.,Thoughtfactory is a media brand in the marketplace competing with a lot of other brands--and communication.
So what is disclosed by reading Simon Small? Well, the new media are all about connections that undermine--- remove--- the assumption held in most political-economy accounts of media that there is a one-way flow of causation along this ‘value chain’, from (active) producer via text-distribution to (passive) audience. In a social network all are engaged in the mutual enterprise of creating values, both symbolic and economic
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interesting commentary on the digital social media by that Simon Small.
But no links to others in his field on his blog. Only posts that he is reading. Is he alone in being online in Adelaide? I'm curious to find out what the digital state of play is in the marketing, web design, advertising circles in Adelaide.