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June 2, 2009
Verdicts on News Ltd's new adventure, The Punch, are rolling in. As could reasonably be expected, belonging to News Ltd is a problem straight off the bat.
Apparently it's supposed to be a showcase for journalism, but as Jason Whittaker points out, there's not a lot of journalism in it. Not of the news breaking, investigative, revered kind anyway.
The Pure Poison guys are stuck into it already, one go at Tory Maguire and one at Mike Rann.
Tim Burrowes thinks it will find an audience and notes the remarkable resemblance to the revamped Crikey site. Mark Bahnisch noticed the same thing, and also makes an On Line Opinion comparison. In that vein, consider also Unleashed and New Matilda. How much opinion can the Australian market accommodate?
I get what the design is trying to do, and like others, suspect that it's partly an attempt to take on Crikey more than
other similar sites, or blogs, but Crikey could well turn out to be the least of its problems.
Selected comments are published right there, on the front page. They're moderated, but as Bolt, Blair and Ackerman know well, there's moderation and there's moderation. Thinking you can establish a reputation on the basis of contribution quality alone (especially when you're not paying contributors) is misguided. The Punch's commenters will contribute at least half of what it turns out to be. So where will these commenters be coming from and what will they bring with them?
Some will probably migrate from similar sites and blogs, but the majority will most likely end up there via the News Ltd funnel. Instant problem. Eyeball grabbing screaming headlines plus the established News Ltd audience. Nothing new there.
The biggest comment draw so far is a story on the 'race row' over attacks on Indian students. Comments here. If it's considered analysis or top shelf informed debate you're after, you'll have to look elsewhere, but Bolt's crew either haven't arrived yet or are being moderated. Mostly.
It's too early yet to see where it's headed, but indications so far suggest that The Punch is already defined by its origins in Rupert News.
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I had my first, and I suspect my last or nearly so, look and was thoroughly unimpressed with Rann's populist rant and how the site tied it by links to other articles of the same ilk.