|
July 16, 2009
Globalisation is catching up with the book publishing industry in Australia and the current system restrictions on book imports that is designed to protect local publishers from the competition from low-cost imports. Import restrictions are used to protect local publishers and authors. Can Australia's cultural industries thrive without protectionism?
On Tuesday the Productivity Commission's report----Restrictions on the Parallel Importation of Books recommended removing restrictions on book imports to help make them cheaper, whilst acknowledging the changes would hurt the local publishing industry. It says that after examining the available quantitative and qualitative evidence:
the Commission has concluded that the PIRs place upward pressure on book prices and that, at times,the price effect is likely to be substantial. The magnitude of the effect will vary over time and across book genres. Most of the benefits of PIR protection accrue to publishers and authors, with demand for local printing also increased. Most of the costs are met by consumers, who fund these benefits in a nontransparent manner through higher book prices.
It says that reform of the current arrangements is necessary, to place downward pressure on book prices, remove constraints on the commercial activities of booksellers and overcome the poor targeting of assistance to the cultural externalities.
By cultural externalities the Commission is referring to consumers of culturally significant books directly benefiting from the cultural value of a vibrant national literature. They say that:
PIRs [Parallel Import Restrictions] are a poor means of promoting culturally significant Australian works. They do not differentiate between books of high and low cultural value.The bulk of the assistance leaks offshore, and some flows to the printing industry.
Hence the idea floating around that the Government could help promote the cultural value of Australian authors through direct subsidies, rather than by general import restrictions.
The Australian literary culture crowd are up in arms and they have been defending the value of high literature against those of the marketplace. My own situation is akin to Elizabeth Farrelly's. I do buy from Amazon whilst also trying to support the local bookshop. I have only been into Borders once and I look forward to a good battery charged- e-book reader so that I can read digital books.
I have dramatically cut back on buying books (they are expensive) and welcome the way that the internet has opened up the possibilities for self-publishing re my photography. Independent Australian publishers would not be interested in this kind of work.
|
for me the key issue is whether we want to have an Australian publishing industry, and support Australian authors and local independent bookstores. How do we do that in a global world?
The other side of this issue is a Dymocks or BigW that brings in remaindered books from the US market, not paying authors and publishers their royalties, but ensuring that these booksellers have bigger profit margins.