|
September 24, 2009
There is a Future of Journalism in the Social Media Age. It is being driven by Julie Posetti, who is part of Media140, an independent global movement creating unique multimedia conferences and events to explore the future of the real-time web. The aim is to foster discourse, collaboration and innovation within journalism, media, advertising, entertainment, marketing, PR, gaming and technology industries.
This is the world of user experience and digital optimism. Media140Sydney, as a community gathering place, is concerned with the user experience of journalists, and fostering debate and exploring ideas within the media industry about Twitter and the other social media platforms and practices.
The media industry is defined as the mainstream media (print journalism, radio, television + New Matilda) and it is designed to explore the disruptive nature of ‘real-time’ social media, looking at tools such as Twitter, live-blogging, Facebook and other social networking tools as they rapidly transform the media in real-time.
Oddly, the use of blogging platform Twitter by independent political bloggers does not appear to be explored. Nor is the democratizing potential of the political blogosphere. But then blogs are so 2004, aren't they? They are full of bile, and just shout at each other, don't they? Unlike professional journalists, of course. Blogs are the dirty laundy, whilst journalism is the cleaned-up iron laundry.
What this indicates is that news and journalism are closely aligned with the existing media players, and so their combined futures are mutually dependent in the context of the woes of newspapers (profitability layoffs, consolidations, and outright closings), which are more extensive than in any period in memory.
The background to the relationship between journalism and Twitter is explored by Julie Posetti in her j-scribe as a working tool in their work. She argues that the micro-blogging platform Twitter has become the breakthrough social media tool for journalists, as they use it to cross-promote their own stories, comment on others, connect with contacts outside their usual silos and accumulate followers.
Posetti points out that Twitter has become as a way for journalists to publish news briefs from events they are observing or participating in--eg, the recent the dust storm or --- to share links to stories that are deemed significant etc. Twitter has become embedded as a component of the media's breaking news coverage and its increasing use of user-generated content. This means that newspapers are back in the breaking news business except now their delivery method is electronic and not paper.
Media140Sydney does not appear to venture outside the boundaries of mainstream journalism or what journalists working in the industry make of Twitter. The journalists are debating the ways in which technology is changing the social, political and economic fabric of their working lives. More broadly, it is a debate about digital optimism, that is premised on the threat the internet poses to the authority and relevance of the industrial media.
|
I suspect Twitter is going to be a central theme of the day. The conference does get its name FROM Twitter after all. As to how many Australian journalists are aware of the impact of Twitter is another matter, but there will be a few of us happy to point that out during the day.