January 28, 2010
Nicholas Carr, the author of The Big Switch: Rewiring the World, from Edison to Google, argues that we're in the midst of a transition in computing, moving from our own private hard drives to the computer as access portal to programming to data storage run by companies with big hard drives in out-of-the-way places.
The implications of this technological shift from an older client-server model to a web-based or utility based model is explored on his Rough Type blog. In this post on Google he says:
Google's overriding business goal is to encourage us to devote more of our time and entrust more of our personal information to the Internet, particularly to the online computing cloud that is displacing the PC hard drive as the center of personal computing. The more that we use the Net, the more Google learns about us, the more frequently it shows us its ads, and the more money it makes. In order to continue to expand the time people spend online, Google and other Internet companies have to make the Net feel like a safe, well-protected space.
So Google has to convince the public that the Net is safe if we are in the process of shifting from mainly used our computers to run software programs installed on our hard drives to using them mainly to connect to the vast databases of the Internet.
In this post on Apple's newly released iPad he argues that the iPad is the clearest indication that we’ve entered a new era of computing, in which media and software have merged in the Internet cloud.
... as the Internet has absorbed the traditional products of media - songs, TV shows, movies, games, the printed word - we’ve begun to look to our computers to act as multifunctional media players. They have to do all the work that was once done by specialized technologies - TVs, stereos, telephones, newspapers, books - as well as run a myriad of software apps. The computer business and the media business are now the same business. The transformation in the nature of computing has turned the old-style PC into a dinosaur. A bulky screen attached to a bulky keyboard no longer fits with the kinds of things we want to do with our computers. The obsolescence of the PC has spurred demand for a new kind of device - portable, flexible, always connected - that takes computing into the cloud era.
With the iPad, Apple is hoping to deliver the key device for the cloud era, a machine that will define computing’s new age in the way that the Windows PC defined the old age. The computing in the web based model is all about the programming - the words and sounds and pictures and conversations that pour out of the Internet’s cloud and onto our screens.
I agree with Carr's argument that the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind. Moreover, it not only supplies the stuff of thought, but also shapes the process of thought as I quickly scan short passages of text from many sources online. This is different kind of reading to the deep linear style reading of books and behind it lies a different kind of thinking --a nonlinear network thinking?
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Carr says that:
Apple sell networked devices in order to achieve this goal of being the toll collector.