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"...public opinion deserves to be respected as well as despised" G.W.F. Hegel, 'Philosophy of Right'

seductions everywhere « Previous | |Next »
October 25, 2011

One of the most notable aspects of the urban environment in Melbourne is the extensive space in the public sphere that has been given over to corporate advertising. It's everywhere--on air, in print, on the street etc ---and its geared to trigger emotional responses from us, not rational ones.

PradaMelb.jpg Gary Sauer-Thompson, Prada, Crown Casino, Melbourne, 2011

In an economy thriving on images the advertisers aim to minimize the space for us to interpret and analyze what we see all around us. For instance the food industry doesn't want us to consume less to reduce our waistlines; whilst the diet industry doesn't want us to know that long term, no diet has proved effective. After the initial weight loss, most people on any diet regain most of what they lost.

| Posted by Gary Sauer-Thompson at 12:13 PM | | Comments (2)


I don't get it... the lady in the poster doesn't look happy. How does that sell bags?

you are meant to eye the belt and the bag and say "I want'.