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February 19, 2004
What's going on with Telstra these days?
It's network needs renovating, rental fees are soaring, faults are increasing across the nation, the broadband service is poor, it lost billions in growth investments in Asia, and its shares are languishing. It has big problems with being just a telecommunications company. They have big media ambitions that go way beyond a content hungry Foxtel. Remember the plans to buy the Nine Network in 2000? (A $10 billion takeover of PBL.)
Now its senior mangement want to buy into the newspaper business! Spend $3.5 billion to buy Fairfax for heavens sake. They have a big desire to take control of a low growth Fairfax.
So the Government ends up owning a major media organization. The Prime Minister was briefed and he okayed it. Isn't the Government supposed to be getting out of the marketplace not crowding it out? Yet here is Telstra trying to become more of a gorilla in the marketplace.
I would have thought that it would have been politically impossible for a half-owned government Telstra Fairfax. It was political folly to try and do so in an election year.
I can understand the problem. The core business ---mobile phones--is not growing. And it is indifferent to developing high speed broadband. Optus is making the running there. Hence it needs a strategy of growth.
It's growth strategy seems to be that content revitalizes telcos. It was presupposed in AOL-TimeWarner merger, and in the current Comcast bid ($75billion) for Disney. Content plus distribution= increased long term shareholder value as a result of convergence.
Does Fairfax provide the right content forTelstra? Was it the live streaming news content for mobile phones?
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Your summary is the reason we should have completely privatised Telstra by now. Anyone could see that rapidly changing technology was going to threaten enormous upheaval in the telecommunications sector. The last thing taxpayers need is to find themselves saddled with an outmoded behemoth, which could happen at any time. Big tick for the current govt on this issue.