February 26, 2009
The decision by Pacific Brands, the company behind some of Australia’s well known clothing labels (Bonds, Berlei and Holeproof), to lose seven factories, axe more than 1800 jobs, indicates that there is no future for low wage, low skill manufacturing in Australia and shift production to China. The sad reality is that the sacked PacBrands workers are not going to get another low skilled job and the dole, at $255 a week, is not enough.Nor is it likely they will be able to reskill and become skilled workers.
This judgement is in spite of PacBrands having problems of its own making, including a brand portfolio built by acquisitions that is full of duds, a debt repayment profile that has morphed from manageable to threatening since the global crisis erupted and the consumer shift to discount retailers and a decline in consumer spending. Pacific Brands immediate problem is debt, not sales and margin. This is in spite of clothing tariffs being set to drop from 17.5 per cent to 10 per cent next January, and to 5 per cent in January 2015.
Australia is a high wage country and low wage manufacturing is not competitive with low wage manufacturing in China. So closing Pacific Brands’ remaining Australian factories and shifting production offshore by the clothing, textile and footware is a necessary strategy.
The recent Green review of the TFC sector supported financial assistance but emphasised innovation and industry focus on high-end value-added, rather than trying to compete with low-wage countries. Green said:
Evidence to this Review demonstrates that the key success factor for the TCF industries, as for industries more generally, is the development of innovative capability at the level of the enterprise and workplace,which is driven not only by research and technology development but also by an increasing emphasis on business model transformation, market-led organisational changes and the integration of firms into collaborative networks and supply chains.
The Review maintains, contrary to the manufacturing sceptics, that Australia’s TCF industries have a promising future, but this can only be achieved through a concerted effort to differentiate their productshrough uniqueness, product quality and design, branding, quick response and new approaches to supply chain management, with a clear emphasis on corporate social responsibility in the application of labour and environmental standards.
However, though the Rudd Government is happy to spend $6 billion or so of taxpayer dollars to drive innovation in a car industry Australians won’t support when they buy their cars, but will only offer a far smaller version of the same kind of subsidy----- $270m between 2005 and 2015--- to the TCF sector. Strange.
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It was inevitable, but it's very sad and it won't be the last. What will happen to those people?
Swan may live to regret using that socks and jocks line.