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digital magazines + tablets « Previous | |Next »
December 20, 2009

This conceptual video about digital magazine is a corporate collaborative research project initiated by Bonnier R&D into the experience of reading magazines on handheld digital devices. It illustrates one possible vision from Bonnier's design partners at BERG and is similar to that of Sports Illustrated.

Mag+ from Bonnier on Vimeo.

As digital is becoming an alternative to paper and the digital magazine prototypes on tablets are important for media publishers, such as Condé Nast. We can envision a free magazine application that offers one sample issue and the ability to purchase future issues afterward. Or a newspaper application that only displays text articles with pictures, but paying a fee within the app unlocks an entire new digital experience packed with music and video.

This is an example of the “freemium” model that Wired magazine’s Chris Anderson explains in his book Free. Would a freemium strategy would be much more effective through a tablet app than a website?

We know that once readers switch on their computer terminals they have almost no loyalty when seeking out news as reporting or comment and analysis journalism. As readers we jump around exploring a wide variety of news resources including blogs that are increasingly being run by media professionals.

Will these blogs and online publications provide the quality news and analysis that newspapers and magazines have provided for more than a century? Will devices like the tablets help to halt the great media collapse?

| Posted by Gary Sauer-Thompson at 10:03 AM | | Comments (1)


I know I need new reading glasses when I realise I spend all my time on the computer and I haven't read a printed book, newspaper or magazine for a while.

I can imagine that I will eventually use 1 of these tablets all the time.