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the media's Olympic coverage « Previous | |Next »
August 9, 2012

The Olympics are finally drawing to a close. So what we will remember. The poor performance of the Australian team? The poor coverage of the Games by the media? The impact of social media? The heavy handed commercialization of the games?

RowsonMOlympics.jpg Martin Rowson

For me the Olympics spectacle highlights the shift in the television mediascape in Australia. Australian commercial free-to-air television has built up an impressive track record of treating its viewers with contempt as it chases the advertising dollar and sticks to routine broadcast schedules even during major sporting events.

The track record continues with Nine's horrendous single-channel Olympics coverage coverage of the 2012 Olympics. It's mixture of vacuous autocue jockeys, constantly repeated mind-numbing advertisements, and limited events are shown on delay have failed to deliver to Nine's viewers.

No longer is the only other option taking out an expensive pay TV subscription from Foxtel. There is the web---livestreaming direct from the BBC's sports portal utilizing net tools that get around the geo-blocking imposed by the IOC to protect its own content or intellectual property.

The National Broadband Network means that the streaming services over the internet will be available to a lot more people, and that puts pressure on Foxtel to be more flexible when it comes to traditional subscriptions, and to provide easier multichannel access.

This is not an internet vs TV narrative. The movement away traditional TV with its scarcity of content within dictated timeslots is more about the options opening up for consumers and them being able to take greater control of what and how they want to watch events and programs.

| Posted by Gary Sauer-Thompson at 2:04 PM | | Comments (8)
Comments

Comments

If you dont like sport dont watch it.
What a stupid post.

Les,
the post is about the media's coverage of the Olympics and consumer choice. A lot of people are watching the livestream on the iPads, desktops and laptops.

"If you dont like sport dont watch it."

there's not much Olympic sport being shown on Channel Nine to watch!

local coverage of the Olympics stinks and so that 's why people around the world are watching coverage of the Olympics via BBC’s online streaming portal.

What a stupid comment, Les.
As Nan has beaten me to pointing out, he is discussing the changing media-scape.
Marvin says right.
There is precious little sport.
Tip truck loads of self promotion, clumsy schmaltz, sport-ignorant and jingoistic commentary, wall-to wall ads and, basically, Nine's tiresome attempted mind games with its captive audience..
Great thread starter, Gary.

I think its been great.

In contrast to Channel 9 The BBC's coverage has covered every single moment of the action, even BMX and kayaking.

I thought channel nine coverage was good. As good as what 7 or 10 would of done. It is costly product to produce so advertising will alway be part of it. Remote controls have a mute button.
Some people look for the bad in everything and would never be able to sit and enjoy the best in the world competing against each other with out finding fault. Bad luck for those because the rest of us have enjoyed it.