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October 26, 2007
Graham Young suspects that the greatest economic managers the country has ever seen have run out of funds. The big tax bang was wheeled out in the first week of the campaign to knock Labor off their feet and narrow that pesky gap in the polls. Morale was supposed to improve and donations would come pouring in which would get them through the rest of the campaign. Or not.
Andrew Bartlett has been attending public meetings at every opportunity, as candidates do. He regularly runs into other candidates, but the Liberals rarely turn up. It's accepted wisdom that Queensland is pretty important, so you'd think it would be worthwhile dropping by for tea and lamingtons with the locals. Apparently not.
One of the interesting things Judith Brett and Anthony Moran wrote about in their study of Ordinary People's Politics is the wide variety of ways people engage with politics. The ideal campaign engages in as many ways as possible. Policy and good governance for the serious, the personal appeal of the presidential campaign and pure pop for entertainment's sake.
With no cash for gimmicks or flash advertising and a non-existent grassroots campain there's no option for the Liberals other than buying voters with vast sums of their own money. Labor have the sort of money it costs to run the presidential and pop-style campaign we've been seing. We already know more about Rudd's background than we've ever known of Howard's. Smiling people everywhere are sporting Kevin07 t-shirts and bumber stickers. Happy people vote Labor.
The Liberals are stuck with the dull business of policy and governance - the economy, pensioners and roads. If they'd been as bothered with their own finances as they say they've been with ours, if they'd mucked in with the hoi polloi from time to time, and if they weren't always so down in the mouth they'd be a more attractive proposition. As things stand, they lack bling.
As proponents of the free market keep telling us, it's a cruel world. There's no such thing as a free lunch, it's every man for himself and the market can be trusted to take care of everything. Unfortunately, it looks as though these Liberal champions of the free market have fallen foul of the free market in party donations. I wonder if they're happy to see the system working so well?
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Lyn,
I'd wondered about the lack of money flowing into the Liberals. Graham Young's pattern fits:
It has gone quiet.