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September 25, 2006
Is this an example of the visual language of tourism?

Martin Parr, Small World,
The images of Parr's Small World are drawn from photographs made on assignment for magazines and it is about global tourism.
This article about Parr's work suggests that the visual language of mass tourism is flash-lit and brightly coloured postcards, brochures and snapshots about the ordinariness of everyday life. It uses photography subjectively to snap landmarks and everyday moments of a nation's cultural and social life from a personal perspective and, as it expresses the language of consumerism, it connects with our dreams, our desires to be better people than we feel we are, and to be more glamorous, sophisticated and tasteful.
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