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September 01, 2007
I'm down at Victor Harbor for the weekend. I'm looking through the various fashion blogs over breakfast courtesy of an article by Margaret Merten in the AFR Review Magazine entitled Click Cliques (not online). Victor Harbor is not definitely not the centre of fashion in Australia.
This months glossy Review Magazine is all about fashion for the smart and stylish professional. An example of a fashion blog. Another.
Gary Sauer-Thompson, weekenders, Port Elliot, 2007
So we have the formation of a fashion blogosphere that expresses 'difference' from mainstream media fashion business. If the blogosphere is obsessed with fashion, then there are a number of must click blogs, such as The Sartorialist, or I am Fashion, or Pink is the new Blog
Gary Sauer-Thompson, rocks Port Elliot, 2007
Margaret Merten, who writes restaurant reviews for the SMH, says that:
....the fashion blogger is really just another opinionista. Some are wannabes journalists, some are self-appointed experts, others are simply bitches...The blogs that have something unique and funny will be the ones that last...While we don't think that t blogs are as influential as traditional media, like magazines, we believe that in the future the fashion blogger will integrate into a fashion community where everyone's voice on fashion will be heard and it will become a vital part of the fashion industry.
What the blogs offer is a layer of discussion, dissection and dissemination of fashion. Presumably, the more of this the better.
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Gary,
Margaret Mertens used to be the editor of Vogue Entertaining+Travel. I'm not sure whether she still is.