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If there are diverse kinds of knowledge and ways of knowing place, then we need to learn to value the different ways each of us sees a single place that is significant, but differently so, for each perspective.
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a surreal moment in Adelaide « Previous | |Next »
October 21, 2007

We caught the free tram yesterday morning and went shopping-- to buy new sheets and linen etc. It was hot--a warm north wind was blowing. We were part of a great mass of people spending their Saturday morning going shopping in Rundle Mall. I looked through the tram window with an innocent eye---as if I was visitor/tourist to the city---and saw a giant toad:

Adelaidetram.jpg
Gary Sauer-Thompson, toad, King William Street

What was that image about? A cane toad? Are the cane toad's marching to Adelaide? Or was it a frog signifying the effects of global warming? It was a new building site----Murdoch's old Advertiser building, in factr, which was being upgraded into what? Clearly, it was part of the big urban renewal of the CBD that signifies a prestige location of Sensational Adelaide.

The tram moved on and the surreal moment passed. Next stop was the shopping and entertainment precinct. We shoppers were full of eager anticipation to maximize our utility. Our credit cards were ready.

This kind of consumer imagery was everywhere in the David Jones arcade.

PosterDJ.jpg
Gary Sauer-Thompson, Esprit poster, Adelaide, 2007

This was an environment that pulsated with ambiance shopping music.The overall effect was that I forget who I was before one entered the shopping environment. I was just a consumer in the moment surrounded by mysterious objects designed to catch my eye and entice me to max the credit card.You can tell who I really am by what I buy.

It wasn't long before I was tired of being a good consumer shopping off the aesthetics of beautiful/good living. I fled the consumption palace, and we walked home with our parcels. The free tram was no where to be seen and the tram stop was jamed packed with shoppers.

I had a late lunch then the dogs and I went looking for something different whilst on our afternoon walk:

KingWilliamSt.jpg
Gary Sauer-Thompson, graffiti, King William St, 2007

It is surreal street imagery in empty building sites that have signs that promise new buildings----"creative destruction" opportunities that never happen. The years come and go and the empty sites come to represent the the erasure of history, of culture, of memory. These empty spaces are the other to the world of "What did you buy?"; a space where you can to start ask "Is my life good?" and count on the answer to mean something more than buying consumer goods.

| Posted by Gary Sauer-Thompson at 11:06 AM | | Comments (9)
Comments

Comments

Gary,
were the shoppers spending their forthcoming tax cuts?

Pam,
being an aspirational person myself--well who isn't-- I got all excited with Costello's tax cuts last week and went racing into the CBD to get me some Giorgio Armani gear to spruce my image up for rosy scenario promised by the Libs go for growth. The rosy scenario 'vib' could be felt on the free tram. The political economic machine had been fired up and you could feel 'the zoom' in your body. Just 'do it' was the message.

The gap between the cost of the gear--- a pair of pants and shirt--- and the money gained from the tax cuts that I deserved caused a serve case of being mugged by reality. How am I ever going to get the smart roadster that Costello promised me if I worked hard? Where's the fairness?

Gary,

It's a bad impression of a green tree frog. Luring you back to nature via the shopping mall.

Lyn,
that would mean we can interpret Murdoch's new revamped Advertiser building in Adelaide as being somewhat green. How green I wonder?

This essay in Mother Jones is a "photographic examination of the peculiarities and complexities of the consumer-dominated culture in which we live."

Gary,
Re Murdoch's revamped Advertiser building. Chris Bowe in the Adelaide Review says:

As the new Advertiser building taking shape in Weymouth St is proving, if rateable environmental design is not the foundation element of a building’s design brief, it will be too late to achieve it at construction phase. At the last minute Rupert Murdoch decided his parting gift to Adelaide was going to be an iconic green building; he threw many more millions at the project than the original budget. Unfortunately, building research has shown that when just one per cent of a development’s up-front costs have been outlayed, 70 per cent of the lifecycle costs have already been set; at the seven per cent stage, 85 per cent of the life costs have been determined. No matter how it is tweaked, insiders say, the Advertiser building will not achieve a five-star rating; reaching its publicly declared four-star benchmark is proving to be enough of a problem.

This refers to the new building in Waymouth Street. I do not know what the old revamped one is for--office accommodation?

Pam
I found this description under Major Projects Directory

The new office building on the former Advertiser Building site at 121-129 King William (Tower 2) will be of a similar height to the existing building which will be demolished to the ground floor level, with the basement being retained. This is the continuation of Cavershams City Central Precinct redevelopment program, the most prestigious and largest single infrastructure undertaking in Adelaides CBD. Tower 2 will provide approximately 13,000 sqm of office space over 12 levels together with ground floor retail areas. This second landmark office tower within the City Central precinct will provide cutting edge technology, efficient lettable areas and state of the art appointments with stunning finishes in an architecturally striking building.

It's called Tower 2. I'm unable to find much on the Caversham's City Central Precinct redevelopment program on this site. Nor do I know very much about Caversham Property. Do you?

Not sure about the frog but the green frog does seem to becoming somewhat of an environmental poster boy.

This one may be part of the ASX frog focus program for the Adelaide zoo. The housing trust in Adelaide is also using a frog to appear Eco friendly.
My guess is the builders want to appear environmentally focused in their work and have hung out a cute cuddly image.

Gary
the website of Caversham Property.They love their frogs.

The redevelopment project is City-Central Adelaide and it is designed to shift the focus of Adelaide’s CBD closer to Victoria Square where Colonel William Light, South Australia’s first Surveyor General, originally intended for the city hub.

Les,
Caversham Property say that 5 Star sustainable development standards, signifying 'Australian Excellence', will be adopted across the City Central Precinct. The adoption of this leading sustainable development standard across the precinct represents a milestone achievement in Australia at such scale.

That's what the Green Frog image signifies

 
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