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February 25, 2006
So Telstra reckons that we consumers are going to rent movies, download them over its limited broadband infrastructure, and then watch them on our computer screens in the study.
Huh? Why would I do that? The PC as a picture palace looks misguided to me. Hardly innovative. Okay I could watch a movie whilst flying between capital cities.
Hang a mo. We consumers cannot even pay an additional amount to keep content indefinitely, we can only do if we have access to Telstra's souped up cable broadband service, and that PC-based movie downloads don't deliver the quality to which consumers were accustomed. That makes it a small customer base.
Sure the bricks and mortar video store is old hat, mail order movies is slow and frustrating, and the next step is definitely the transition from mail-order DVD rental to online movie rental.
What is wanted is high speed ADSL broadband, a wide range of contemporary internet movies, and being able to play them on the TV--in the living room or bedroom. What is currently missing is the wireless link between the computer in the study and TV in the living room.
Telstra is still groping around cyberspace trying to find its role in the emerging digital home picture.
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Gary, I missed Battlestar Galactica recently due to travel. Downloaded it off iTunes the next day for $1.99. It was painless, downloaded quickly, and was very watchable on my PC. It came without advertisements too. I really only watch ice hockey and battlestar galactica on the television. The rest of the time I am on one of the many computers in the house. If I could get my wife to give up the satellite TV, I would.