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October 4, 2006
I read somewhere that the marketing and media executives are trying to reach --herd was the word used---youth who refuse to sit in an armchair and passively consume their daily media diet. TV is not their medium. Radio is background noise. They read newspaers online.
Leunig
Apparently--and old Rupert Murdoch has cottoned onto MySpace---hanging out together in some new place online --YouTube---where they make their own news and entertainment. Their websites---Flickr--- mainly consist of content created by their own users for themselves. They control the digital media they consume.
That puts paid to the mass market audience doesn't it.
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