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August 4, 2007
This kind of imagery stands in stark contrast to the glossy advertising promoting the brand identities of corporate giants such as Microsoft, and Nike. These global images speak less to the features of any particular good or service and more to the virtues of capitalism itself as a revolutionary economic force that brings radical social, political and technological change in its wake.
Gary Sauer-Thompson, no exit, Adelaide, 2007
The advertising imagery of global capitalism presented the world as a space of growing complexity, chaos and velocity, transformed by the spread of markets and new technologies into fluid, transnational networks of power, money, information, people and goods that circulate in uneven and unpredictable flows throughout the globe.
Such an fluid order is represented as opening up tremendous opportunities for profit and success to those willing and able to adapt themselves to the exigencies of this new world order.
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