Flickr is an example of the emerging visual culture. Some of those with a professional interest in words and the literary culture tend to bemoan the rise of the image and its banality. Flick is multitude of photostream— flow of images both interesting and mundane and it indicates the shift or transition from a written culture to visual culture. A visual culture presents a challenge to the textual model of the world that dominates so much thinking about culture.

The visual is replacing the linguistic as our primary means of communicating with each other and of understanding our postmodern world. If visual culture used to be seen as a distraction from the serious business of text and history, It is now the locus of cultural and historical change. Just think of architecture, art design, advertising, photography, film, television, video, computer imagery. Our experience of culturally meaningful visual content appears in multiple forms, and visual content and codes migrate from one form to another:

Our workplaces are visually saturated environments and our dominant pastimes (films, television, video games, and the internet) are visual media. Moreover, we communicate visually when we are trying to cross over cultural boundaries; think, for example, of the graphics devised for international signage