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August 10, 2008
I've had enough of the Australian's media's Olympics already. It's all about selling winners to boost viewers to boost advertising. I appreciate that sporting success is a source of nationalist pride, an avenue for jingoistic chest thumping and a big opportunity to make money. But the Australian media carry the chest thumping to excess.
Matt Golding
The coverage illustrates how the modern Olympic spirit is all about money but I'm bored with the corporate branding. I'm not even sure that I care all that much about how many gold medals Australia wins. The concern about the ever more medals does seem to have something to do with national identity on a global stage.
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advertisers are pretty happy with Channel 7's Olympic coverage. Audience numbers are up--exceeding expectations. They have gold fever. It's a marketeer s dream. I am sick of Telstra's 3 Mobile Phone advert where everybody is watching the Olympics on their smart phones for a small fee. It makes you feel left out and creates envy.