|
February 4, 2009
Pictures are ways of worldmaking not just world mirroring. In modernity as Heidegger argued, we live in the age of the world picture by which he mean that in our technological world the world has become a systematized represent object of techno-scientific rationality and consumer culture: We live in a world pictured as consumption:
Barbara Kruger, Buy me
If this is one way to interpret the pictorial turn, then in a digital world, pictures are a second nature that human beings have created around themselves. We live enframed by pictures. The advertisements are really saying "Buy me, I'll change your life" to us, and what we're being sold is not real-world products but simulacra like "the social construction of a happy life". Happiness is consumption.
|
