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May 14, 2009
Each week at The Gruen Transfer two of the advertising industry's agencies are pitted against each other and challenged with selling the unsellable.This week one ad on the anti-discrimination brief about discrimination against fat people did not go to air as it was not approved for broadcast by the ABC.
The Gruen Transfer's blurb states:
This segment of The Gruen Transfer was scheduled to appear on the ABC-TV program on May 13, 2009. It was not approved for broadcast by the ABC. We are grateful for the ABC’s consent for us to put the material on this website, as it facilitates further debate and discussion.This is a confronting ad. We at Gruen feel that it may be offensive to some people, but we stand by the fact that The Foundry agency made it with a considered and legitimate intent to persuade Australians to reconsider their prejudices.
The video from The Foundry is here. It is followed by a serious discussion on the effectiveness of the ad's shock tactics to challenge people to recognise that discrimination comes in all shapes and sizes and that discrimination against fat people in the form of jokes is similar in kind to racist jokes.
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