Mandy Martin, Puritjarra 2, 2005. For further information on MANDY MARTIN, refer here: http://www.mandy-martin.com/
If there are diverse kinds of knowledge and ways of knowing place, then we need to learn to value the different ways each of us sees a single place that is significant, but differently so, for each perspective.
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looking for something firm in a world of chaotic flux
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cloud culture
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March 8, 2010
Charles Leadbeater in Cloud Culture: the future of global cultural relations for the British Council says that:
The growth of the digital cloud will change both culture and creativity. Digital stores of data in the cloud, ubiquitous broadband, new search technologies, access through multiple devices – these should make more culture, more available than ever before to more people. We are also living through a massive proliferation of expressive capacity to add to and remix culture with cheaper, more powerful tools for making music and films, taking and showing images, drawing up designs and games.
The implication is that people will increasingly communicate to and through one another, rather than through formal media organisations like broadcasters and publishers. He says thatc loud culture is likely to take a huge diversity of forms:
Permanent clouds of global cultural resources for people to draw on will be created by public, private and voluntary contributions. An example of global public cloud culture is the World Digital Library. Wikipedia is the prime example of a global cultural resource created by volunteer contributions. Google is providing private funding to digitise a vast collection of out of copyright books. iStockphoto is a quasi-commercial collection of photographs mainly taken by amateurs. Flickr allows the creation of a vast collection of user-generated photographs
However, new kind of communication-based power, vested in forms of mass collaboration in civil society, is provoking a fierce struggle as governments and companies try to wrest back control. The web may prove to be such a pervasive and unsettling force, both for governments and corporations, that it will provoke a counter-revolution, which will bring with it more pervasive surveillance and tighter controls. Traditional media companies are trying to stall and resist the emergence of cloud culture.
Cloud culture will develop only if we trust remote, third-party providers of digital services to store our stuff for us and provide us with platforms – like YouTube, Facebook and Twitter – on which we interact. There are ample reasons why people should not automatically trust the clouds these corporations are creating.
Yet Tthe web is changing culture more quickly and profoundly than it is changing politics and even business. It is changing how we express ourselves, how we communicate, how we share and find what is important to us. Culture and media in the decade just gone was dominated by the rise of Web 2.0 and social media. The decade to come will be made by the rise of cloud culture, a culture based on even more intensive collaboration and connection.What is emerging is a mass culture which is more participative and collaborative, which is about searching, doing, sharing, making, modifying.
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Cultural conservatives say that we are heading for a culture of constant interference, noise and distraction, in which the more music and writing, photos and films there are, the more cultural chaos and social disorder there will be. It will be harder and harder, they warn, to cull any lasting sense of meaning from the vast fog of meaningless cultural mediocrity about to engulf us