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October 13, 2008
MaxMara is one of the largest and most popular Italian fashion brands---a women's fashion house whose brand remains as one of the most influential in fashion world.It's roots lay in re interpreting American 1950s ready-to-wear as found in the US magazine Harper's Bazaar whilst taking its stylistic direction from Paris.
MaxMara, the Italian fashion label, is yet another example of an Italian family business gone global, in the way of Benetton, Prada and Versace. MaxMara is known for 'off the peg' designer clothes, or Italian ready-to-wear--as opposed to couture or boutique.
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