February 5, 2013
Chris Sandström gives a clear account of why medium format companies like Hasselblad, Mamiya and others have faced such tough times since the rise of digital imaging technology.
The emergence of digital technology has created turmoil and changed the camera industry. This was particularly the case for Hasselblad:
The manufacturers of the medium format camera, such as Hasselblad, failed to develop their own digital backs. The basic reason is that their competence/knowledge base was primarily related to mechanics and not electronics.
Still niche medium format digital segment of the camera industry survives, despite the expense. These cameras still deliver on the image quality differential. However, Hasseblad achose a closed proprietary system strategy for its medium format digital cameras, when the rest of the medium format world was choosing open-systems.